June 17, 2024 10:00
Enterprise Marketing: Definition, Challenges and Strategies
Digital transformation has converted the business landscape into a more complex and competitive space. Companies must navigate newer technologies, manage massive budgets and cater to ever-changing consumer preferences to achieve long-term success. Thankfully, enterprise marketing tactics can help large organizations achieve these goals. But what is enterprise marketing, and how can it maximize business growth?... Read More »
June 13, 2024 10:00
Marketing to Gen Z: How To Do It Right
Born between 1997 and 2012, Generation Z stands out as the digital natives of the 21st century. Being the generation that grew up with the internet, social media and smartphones, this group has established itself as the most empowered and digitally savvy demographic to date. As a result, Gen Z consumers have higher expectations when... Read More »
June 12, 2024 10:00
Mastering Technical SEO for Website Performance
The science behind search engine optimization (SEO) is constantly evolving. What secured a top spot yesterday may be overshadowed by new criteria tomorrow. Staying ahead requires more than keywords and content; it demands mastery of technical SEO. Technical SEO is the unseen force driving search visibility. It’s the art of optimizing your digital infrastructure to... Read More »
June 11, 2024 13:00
Inside the Latest Google Leaks: What You Need To Know
The May 2024 Google leak is perhaps the most significant leak in Google history. Other than a rare peek into the dominant search engine’s closely guarded algorithms, what makes the leak momentous is that some details appear to contradict past public statements by Google representatives. However, factoring in the timeline and nature of these statements,... Read More »
June 10, 2024 10:00
Why a Large Digital Marketing Budget Can’t Fix a Bad Strategy
Money talks, but it doesn’t always walk the walk, especially in digital marketing. In 2023, global digital advertising spending reached a staggering USD 626.86 billion, projected to reach 835.82 billion by 2026. (Statista) With numbers like these, you’d think every campaign would be a home run, right? Wrong. A fat digital marketing budget might make... Read More »
June 6, 2024 10:00
How To Prevent Ad Fraud on Your PPC Campaigns
Pay-per-click (PPC) advertising has become a necessity in today’s digital age. Its hyper-targeting capabilities and cost-effectiveness offer businesses vast opportunities to connect with high-intent prospects and boost revenue growth. Unfortunately, malicious actors may compromise your PPC campaigns through fraudulent activities, leading to fewer genuine leads and wasted ad spend. Knowing how to detect and prevent... Read More »
June 5, 2024 10:00
How To Rank Higher on Google Maps in 11 Easy Steps
Google rewards complete, active Business Profiles – this is no secret. Just try a quick local search and notice how businesses at the top have complete details, plenty of photos and strong reviews. If a potential customer did a search on Google Maps and your business is nowhere near the top, you’re likely losing some... Read More »
June 4, 2024 10:00
How To Increase Your Google Star Rating
Google star ratings have become the digital currency of trust in today’s business landscape. They offer a swift and telling glimpse into a company’s reputation, customer satisfaction and overall performance. Google continues to be the preferred platform for reading online reviews. When over 81% of consumers rely on the platform to shape their purchasing decisions,... Read More »
June 3, 2024 10:00
The 8 Best WordPress Plugins To Boost Your Website Traffic
What’s good about WordPress is that its themes are designed with search engine optimization (SEO) in mind, providing clean and organized site structures search engines love. Its intuitive and user-friendly content management system also allows businesses to manage their websites effortlessly to keep them fresh and engaging for search engines and visitors alike. The best... Read More »
May 30, 2024 10:00
From HARO to Connectively: A New Era in Link Building
Gaining high-authority backlinks is one of the most challenging aspects of search engine optimization (SEO). Fortunately, tools like HARO (Help a Reporter Out) have streamlined the link-building process, making it easier for brands to enhance their online visibility and connect with targeted audiences. In 2023, Cision, the company behind HARO, announced that they’re rebranding the... Read More »
May 29, 2024 10:00
35 Top AI Marketing Tools (2024)
Artificial intelligence (AI) has taken over the business world. But instead of robots going rogue, it’s about people integrating AI into their processes to enhance performance and efficiency. The narrative has shifted from fears of AI replacing human jobs to professionals actively seeking AI tools to enhance their work. AI tools come in many shapes... Read More »
May 28, 2024 10:00
Structured vs. Unstructured Data: Why Your Business Needs Both To Succ...
It takes years of hard work for a business to build a positive reputation. Still, it can be tarnished in a moment by a single misstep, such as a lapse in customer service or a poorly worded response to customer feedback. However, that doesn’t mean brands are helpless in the face of angry reviews and... Read More »
May 27, 2024 10:00
Shopify vs. Shopify Plus: Which One Is Right for Your Business?
Shopify is known for its accessibility to small-business proprietors. But it’s also a choice eCommerce platform (also known as e-commerce platform) for fast-growth startups like Gymshark as well as heavyweights like Nestle among the Fortune 500s. How is it possible that businesses, ranging from small startups to billion-dollar corporations, find their home on Shopify? Well,... Read More »
May 23, 2024 10:00
How To Write Landing Page Copy That Converts
Driving traffic to your website is only half the battle — converting them is where the real win is. Most conversions happen on landing pages because such pages are squarely aimed at converting users. Landing pages are different from other web pages, like your homepage, which introduces your business, or your blog page, where you... Read More »
May 22, 2024 10:00
How To Start an Online Store
Thanks to its convenience and accessibility, online shopping has become the preferred method of purchasing goods for many people. Almost any product or service can now be bought online, making it a lucrative market for businesses to explore. If you have a great idea for an online store and are ready to jump into eCommerce,... Read More »
May 21, 2024 11:39
How To Maximize Customer Acquisition and Retention With Online Reputat...
The influence of online reputation management (ORM) trickles down to nearly every facet of a business, impacting areas such as customer acquisition and retention. Customer acquisition is all about bringing new customers on board. It’s the moment when someone decides to pick your product off the shelf for their first purchase or when they sign... Read More »
May 20, 2024 10:00
Post-Conversion Strategies: What To Include on Your Thank You Page
The online space is highly competitive for businesses. Those who want to maximize results from their marketing efforts must create a campaign that doesn’t only convert visitors into buyers. Instead, they must establish solid post-conversion strategies to ensure satisfaction and foster long-term customer relationships. One often-overlooked but highly effective post-conversion tactic is the use of... Read More »
May 16, 2024 10:00
Future-Proofing Your Website Against AI Search in 2024
Artificial intelligence (AI) technology is transforming how we use the internet. From providing voice search and improving user experience to giving digital marketers innovative tools, AI is becoming a staple in how marketers can reach their target audience. AI search, in particular, has significantly changed user behavior over the last few years. Digital marketing previously... Read More »
May 15, 2024 10:00
Top Applications and Use Cases for AI in 2024
While artificial intelligence (AI) has been around since the 1950s, interest in the technology, mainly through generative AI, has exploded after the launch of ChatGPT in October 2022. Since then, many generative AI tools, like Dall-E, MidJourney and Alphacode, have pervaded the digital landscape, offering new applications for this revolutionary technology. However, the benefits of... Read More »
May 14, 2024 10:00
Unlock and Leverage Consumer Insights From Your Online Reviews
In today’s highly competitive online marketplace, consumer insights serve as a roadmap toward long-term growth. They offer a candid glimpse into a customer’s opinions, experiences and emotions, providing brands with clear insights into their strengths and areas needing improvement. But how exactly do you gather this data and how can you harness it to transform... Read More »
RSS Feed